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RTML 101: The Unofficial Guide To Yahoo! Store Templates (eBook) - Click to enlarge

RTML 101: The Unofficial Guide To Yahoo! Store Templates (eBook)

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Editor V3.0 Compatible

  • Learn the ins-and-outs of Yahoo! RTML
  • Learn to create professional, automated stores
  • Make your Yahoo! Store templates do what YOU want them to do
  • Simplify the maintenance of your or your clients' stores
This is the RTML ebook most Yahoo! Store Designers and Merchants use to learn Yahoo's template language, RTML.

RTML 101 is the first and only book covering all aspects of working with and creating custom Yahoo! Store templates. It includes a complete RTML reference with explanations and examples.

Ever wanted to get away from the basic Yahoo! Store "template look" and make your store stand out from all the other stores on the Internet? Ever wanted to add features to your store only to find out that it was impossible using the standard design interface? By using custom templates, the possibilities are endless!

RTML is a proprietary programming language Yahoo Merchant Solutions (Yahoo! Store) uses to build store templates. Templates are programs that create the web pages that make up any Yahoo! Merchant Solutions Store. While the "door is open" to anyone (through the Advanced Edit Interface in the Yahoo! Store Manager) to get to the templates and change them, there is very little information available online on how to do this and how RTML works. In addition, Yahoo! Merchant Solutions technical support does not cover RTML and custom templates. Up until now, anyone interested in venturing into the world of custom templates and RTML was left to his/her own devices to learn - usually through trial and error. With RTML 101, you can learn the ins and outs of RTML and Yahoo! Store Templates.

With Merchant Solutions and Store Tags, you can create store-enabled pages using conventional web design tools such as DreamWeaver or FrontPage. However, you must create every single item and section page manually. This is fine if your store has only a handful of products and you are comfortable with building web pages. However, if your store has hundreds or thousands of items, building and maintaining a pure HTML-based store is not efficient. With RTML, you can create one or more templates and all the pages will be automatically created for you whether you have 100, 1000, or 10,000 items in your store. Whatever is possible in HTML can also be done in RTML. Just look at these web sites (all built using custom templates): http://www.artbeads.com, www.sportsunlimited.com, or www.simplybabyfurniture.com

And if that's not enough, all the sites featured on Merchant Solutions' "Success Stories" pages were built using RTML and custom templates!

Who is RTML for?

  • Yahoo! Merchant Solutions users who want to build scalable storefronts themselves.
  • Yahoo! Merchant Solutions store owners who have custom templates in their store -perhaps created by a third-party developer- who want to understand what their store templates do
  • Web designers who want to expand their services into the ever-growing market of Yahoo! Stores. There are still very few professional web designers who can build custom Yahoo! Stores the right way (using custom templates and RTML.)

Click Here to see the table of contents and the introduction (requires the Adobe Acrobat Reader available free of charge. Click the logo below to get Acrobat.)

WE ENCOURAGE YOU to look at the table of contents and the introductory chapter (both included here) to help you judge whether this book is for you. Learning RTML is not effortless.


RTML 101: The Unofficial Guide to Yahoo! Store Templates is the first complete guide that demystifies Yahoo! Store templates, RTML, and custom types enabling you to take your store to the next level and create unique and professional e-commerce web site.

Look at the following Yahoo! Stores to see the power of RTML:

245 7" x 9" pages
Adobe PDF
ISBN 0-9719663-8-9
By Istvan Siposs.

Important: The book does not include step by step instructions on how to turn the basic looking store into the more complex looking one pictured in the animated ad on the home page, nor do we make the assumption that your store looks like the basic store pictured in the same ad. However, by learning RTML, you could turn a basic store into a complex, more appealing one. For a step-by-step tutorial-type book on how this web site (www.ytimes.info) was built, look at Deconstructing Y-Times.

Questions & Answers about RTML 101: The Unofficial Guide To Yahoo! Store Templates (eBook)

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Product Reviews

  Highly Recommended, December 7, 2012
Posted By:

There's practically no info online on how Yahoo's custom RTML language, with the great exception of this YTimes ebook. It's a great introduction and gave me a much better understanding of how to dig in.

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  RTML101, August 10, 2012
Posted By:
4 people found this review helpful

A useful overview of RTML, creating and modifying templates. Already have a custom template but it was enough to encourage you jump in and create new items, edit, delete, and move them around.

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  Excellent buy for anybody who owns or works with a Yahoo Store!, May 19, 2011
Posted By:
12 people found this review helpful

This book has proved to be an indispensable tool for me when working for my Yahoo Store customers. There is very limited information out there about RTML, and most of what I learned before I purchased this book came from learning things the hard way by just experimenting around with the template editor. It's nice to have at least an unofficial guide to RTML. It could use a few updates, however, as there are several new RTML functions not listed in the book.

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  RTML 101, March 29, 2007
Posted By:
48 people found this review helpful

Thanks, Istvan! This book paid for itself within 3 days, when I had to create a raw-html page in the store editor. And I've only read the first 20 pages!

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